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This web site states the following, "Discount electrical hardware supplies and building contractor materials, industrial equipment." We noticed that the web site stated " Electrical contractor and construction supplies, industrial electric equipment and materials, at best discount prices! Welcome to the StarElectricalSupply." It also said "com online shopping directory and catalog, where you may find a broad line of quality electrical supplies and electrical hardware for contractors and homeowners. Select quality items, offered by fine online suppliers, at best discount prices! Wiremold Technic." The header had electrical products as the highest ranking optimized keyword. It is followed by electrical hardware, contractors supplies, and heating products which isn't as ranked as highly as electrical products. The next words starelectricalsupply.com uses is ventilation products. energy effiencient equipment was included and will not be understood by web engines.